Flagship
Conversion Path Audit
A structured review of where people enter, hesitate, and leave your app’s key journeys — from first open through the action you care about most.
Who it is for
Product, growth, and UX leads who need a clear picture of drop-off on one primary journey (onboarding, checkout, booking, or signup).
What you walk away with
A ranked map of friction points with evidence from path sequences, exit moments, and qualitative notes — plus a shortlist of changes worth testing first.
Included
- Scope call to lock the journey, success event, and data access
- Path reconstruction across screens and steps for the chosen flow
- Drop-off ranking with severity and likely cause hypotheses
- Annotated walkthrough deck and a 90-minute readout session
- Prioritized fix list split by effort and expected lift
Outside this engagement
- Full redesign of visual UI
- Ongoing A/B test execution after the audit window
- Engineering implementation of recommended changes
How we work through it
- Intake: define the journey, success criteria, and constraints
- Access: connect event exports, screen recordings samples, or funnel tables you already have
- Mapping: rebuild the path and mark where volume falls away
- Synthesis: score each drop-off and write plain-language findings
- Readout: present findings and agree on the first experiments
Preparation
Share event definitions, a staging or production build, and any prior research on the same journey. We work with the instrumentation you already have.
Constraints
One primary journey per audit. Additional journeys are scoped separately.