Blog
Field notes from notification timing work with product and growth teams.
Why Bangkok evening send windows often look quieter than they are
Commute, dinner, and late scrolling reshape open rates. Here is how we read evening timing without overreacting to a single slow hour.
Quiet hours that still allow fraud and account alerts
Silence should feel respectful, not reckless. A practical way to classify which notifications may break quiet hours.
Cadence tests that stay fair to users and to the data
More messages are not a strategy. How to design frequency experiments that your holdout group can actually teach you from.
Timezone traps in regional apps serving Thailand and beyond
Device time, account locale, and server UTC can disagree. A short checklist before you lock a global send hour.