Field notes
Notes from conversion path and drop-off work
Short pieces rooted in the questions we hear during audits and clinics — written for product, growth, and research leads.
How to read drop-off between two screens without guessing
A practical way to separate a true exit from a slow step when your funnel table only shows counts.
Permission prompts that quietly end the onboarding path
Location, notification, and tracking requests often sit mid-path — and they collect exits that look like “users bounced on welcome.”
Checkout exit or payment failure? Separating two different leave moments
Lumping payment errors with voluntary exits muddies your conversion path and sends designers to the wrong screen.
What to bring to a conversion path audit
The audits that finish on time share a short prep list — and it is more about definitions than dashboards.